Social Media With Facebook | LinkedIn

Connecting Technologies To Human Race!!

Top 5 LinkedIn Marketing Tips For More Exposure and Greater Results

If you are like most business owners, you are trying to maximize you online marketing campaign. Between Facebook, Twitter, and other social media platforms you may begin to think that you just don’t have time for LinkedIn, besides it’s just a place for people to look for jobs, right? Wrong! You cannot afford to ignore LinkedIn and to help you get started, here are the top 5 LinkedIn marketing tips.

1. Follow The Crowd
Did you know that LinkedIn is growing at a rate of one person per second! With this kind of expansion, you could increase you customer base everyday! But, can you actually target potential customers or is it just a bunch of job seekers? LinkedIn is an excellent place to connect, share, network, and educate.

2. Give Your Profile The Attention It Deserves
One of the most underrated and overlooked aspects of any social media networking site is your personal profile. Just like when you select your URL or article titles, you need to focus on keywords. Be sure to include your keywords in your headline. If you want the people searching for those specific words to find you, then make it easy for them. Most of your potential customers have never even heard your name, so why put so much focus on it?

3. Don’t Push Or Try To Sell
This is just a platform used to find opportunities and share your knowledge with potential clients or partners. Don’t be the pushy salesperson! It is rude!

4. Join Groups
The groups in LinkedIn are awesome. You can find one that is in your personal niche and ask permission to join. Once a member, be sure to add something of value, whether it be advice or informative content. This is an incredibly easy way to prove that you are an expert in your niche.

5. Begin You Own Group
Can’t find a ground that fits you? Start your own. This is a great way to build your customer base quickly. You can invite all your contacts to join you, create educational discussions, encourage people to voice their opinions or leave links, and before you know it they are spreading the word and attracting more people to your group!

6. Utilize Your Events
Do you have something new and exciting about to take place? Perhaps a webinar, special offer, or free consultation? If so, LinkedIn is a great place to advertise these. Plus, you have the additional bonus of being able to promote to your groups as well.

7. Make Yourself Easy To Find
Be sure to include your LinkedIn profile link in your signature, on any e-mails, and anywhere else your clients might be looking. The whole point is to attract people to your site or business, so be sure to provide links to it!

Unlike other social networks, you can get right to the point in LinkedIn. These are business people ready to do business. You won’t have to wade through pictures of talent shows, Halloween parties, or personal vacations. You can keep everything professional and straight forward. Networking is a key tool in the business game, so make sure you are on the winning team.

For even more LinkedIn marketing tips to take your campaigns to new levels, visit http://www.juliuspo.com/linkedin

 

Why Learning iFrames is Important For Facebook Marketing

If you are just getting started with Facebook Marketing, don’t worry. You’re not that far behind the curve. But you shouldn’t stay absent from Facebook for long. The popularity of Facebook and Facebook marketing is increasing at an exponential rate as more and more people flock to the social giant. But if you are going to market your business on Facebook, you should be very familiar with iFrames. With iFrames, you can create a brand-specific landing page that creates whole new Facebook experience for your friends, fans and visitors.

What Are iFrames?
iFrames allows you to embed an external web page on your custom Facebook Business Page tab. You will actually host the new Facebook page on a non-Facebook server so you can include any functionality you want. You can use HTML, HTML5, CSS and Javascript, for instance. This allows you to create a separate webpage directly in Facebook, which provides a Facebook experience without requiring your profile visitors to leave Facebook.

How iFrames Work With Facebook Marketing
First, you will need to set up your iFrames page on your own server. Next, you need to head over to the Facebook Developers page and click Set Up New App. Then, you simply build out your page. You can choose your logo, the color scheme, you can add an opt-in box and all sorts of other features. Finally, you add the iFrame to your Facebook business page and you are all good to go.

Then, the next visitors that click on your profile page are going to be in for a surprise. They will surely click through or opt-in when they are greeted with a fully customizable web page that looks and feels just like your own professional website. And yet those visitors get the best of both worlds, as they don’t have to leave Facebook or lose Facebook’s functionality. This is why learning iFrames is a must for Facebook marketing.

Increase Brand Loyalty and Awareness
When you include a custom page on your Facebook business page that looks and acts just like your normal website (if you have one), your Facebook profile visitors will feel more familiar with you and they will recognize whose page they are on. If you keep your brand colors and logos and photos the same, you can build that brand familiarity and loyalty that causes people to convert to buying customers.

To learn more Facebook Marketing tips that can really improve your business, visit: http://www.juliuspo.com/facebook

Top 10 Reasons Facebook Marketing is Good for Business

Still not convinced that you need Facebook for marketing purposes? Think you have it handled with your website and online ads and whatever else you are doing for marketing purposes? You may want to reconsider.

Let’s take a look at the top ten reasons Facebook can be great for your bottom line.
1. Popularity
This is the most obvious reason to use Facebook. There are nearly a Billion users! That means your audience most likely uses Facebook and is waiting for you to make an entrance. Don’t keep them waiting.

2. Ease Of Use
Facebook spends a lot of time and conducts numerous user surveys to ensure the platform’s ease-of-use for all users. Believe it or not there are people who use Facebook that don’t know a thing about computers. They know how to log into Facebook and that’s it. That’s how easy the platform is to use and get into.

3. Various Ways To Engage In Facebook Marketing
With Facebook ads, apps, iFrame pages and more, you have all kinds of marketing functionality at your fingertips. You can create the ultimate Facebook presence using your very own brand if you utilize all those abilities to their fullest. Why wouldn’t you want to use that kind of marketing tool?

4. Keeping Up With The Joneses
If you aren’t using Facebook, chances are your competitors are. If you want to remain competitive, you’ve got to step up to the plate. You need a Facebook business profile page.

5. It Works
Facebook marketing isn’t in your face like a lot of other marketing is. Facebook marketing is about letting your customers come to you. It’s about providing a great Facebook experience while exposing your brand and what you can do to all your fans.

6. Potential To Go Viral
Facebook is about sharing your thoughts, ideas and multimedia with your friends and fans. If you share something related to your business and it’s suddenly passed around at an exponential rate, you’ve just expanded your brand awareness in a major way. The potential is there for mass exposure, but you can’t go viral if you don’t get on Facebook.

7. Better Customer Service
The ability to speak to customers and fans in real time is an invaluable experience that is cornerstone to true customer service. When you can answer questions and resolve concerns quickly and easily, you will gain a bigger and more loyal following.

8. More Brand Loyalty
The more people see your logo, your brand colors, your content, and everything else that has to do with your business, the more familiarity they will begin to feel. This familiarity keeps your business in the backs of their minds. Then, the next time they want what you’re offering, they’ll be more likely to choose you over competitors.

9. More Long Term Success
Facebook is about being social and building trust with your audience. The more you post and the more you share with your audience, the stronger the bond between you will become. Your customers will soon be so comfortable with you they will want to buy from you instead of anyone else.

10. It’s Free!
Facebook doesn’t cost a thing to make a Facebook business page. That means you have no more excuses. So get on Facebook right now and start marketing. Your competitors are probably logged into Facebook right now. Why aren’t you?

To learn more about creating the ultimate Facebook Marketing Ninja presence that brings more customers and business to your virtual doorstep,
visit: http://www.juliuspo.com/facebook

LinkedIn Marketing: 7 Reasons It’s Worth It

If you are considering getting into LinkedIn marketing for your business, products and/or services, the time to do it is now. With 100 million users and counting, the social network for professionals is alive, well and constantly growing. Here are 7 more reasons you will want to get your Internet marketing campaigns LinkedIn.

1. LinkedIn is Free To Use
While there is a paid option that gives you much more functionality, the LinkedIn free account is useful all on its own. You can get pretty much full use of the site and all its features and applications and you don’t have to spend a dime.

2. Business-Oriented
Other social networks are socially oriented, while LinkedIn is more geared towards networking. If you are involved in business, you need to be on LinkedIn, period.

3. Applications
With LinkedIn Applications, you can add even more customization and functionality to your LinkedIn profile. You can showcase videos and slideshows, host downloadable content and blast event notifications to all of your contacts, just to name a few. If you want your profile to stand out on LinkedIn, there are plenty of apps that will allow you to do so.

4. Paid Advertising
LinkedIn now provides advertisers with a way to create multiple campaigns with up to 15 ads in each campaign. That gives any marketer the chance to host really low-cost ads and test those ads in various ways.

5. Market Research
For once, you don’t have to go to Google or another search engine for the market research you need to conduct. When you make full use of LinkedIn, you can keep tabs on companies and professionals by way of the Companies Tab, you can ask questions in LinkedIn Answers and so much more. If you want to keep your finger on the pulse of your industry and audience, LinkedIn provides an easy way to do it.

6. Find JV Partners
A joint venture partnership should never be decided on lightly. LinkedIn allows you to mingle with other professionals in your industry, share knowledge and so much more. If you are looking for someone to partner up with, LinkedIn will provide a simple way to get connected.

7. Advertise Your Company, Products and Services
LinkedIn provides you with your own platform to showcase your expertise and present your products and services in the best light possible. If you are looking for new ways to expand your marketing efforts, LinkedIn marketing is the best avenue for your time and efforts.

For more expert tips on how to take your LinkedIn marketing campaign to new heights, visit http://www.juliuspo.com/linkedin

The Top 5 LinkedIn Marketing Dos and Don’ts

Unless you have been living under a rock, you already know that LinkedIn is the world’s largest professional networking site. It has already attracted over 120 million members and that number keeps on growing. LinkedIn is a powerful resource that can be used as a means to stay in touch with your valued contacts and also as a way to share ideas, tips and opportunities with a massive network of professionals, like yourself. So to help you make the most of your LinkedIn, we have compiled a list of do’s and don’ts.

1. DO connect with people that you actually know.
It is very tempting to create your profile and instantly start inviting all kinds of online professionals to join networks, and of course it can be an excellent way to meet new people, but never neglect your real-life friends. Immediately after you create you awesome profile, start inviting your friends and professional acquaintances to join your network.

2. DON’T spam invitations.
I know, I know, you mean well but sending “connect to me” invitations to every profile you come across is rude and annoying. If you want to connect to a specific someone whose profile you have read, then simply send them a Contact request. This allows you to gradually build up a relationship with them, instead of instantly expecting them to Connect and start recommending you to others. It’s less pressure, and you are a lot more likely to make a true contact.

3. DO abide by the Golden Rule.
If you want to reap the benefits of LinkedIn, then you should be willing to help boost other people’s careers as well. If you are sending out invitations to others, then you should also be accepting invitations. It is bad manners to be all take and no give. If you want people to recommend you to others, then never specify in your profile that you won’t act as a request to forward. This is one of the key features that LinkedIn is used for! If you want to be a part of an online professional network, then you should be willing to help others as well as receive help from others.

4. DO clearly express why your request should be accepted.
When you send out invitations, be sure to state exactly why the other party should link up with you. Are you fund-raisers for the same non-profit? Do you know them from college? The average person is pulled in lots of directions throughout the day, so don’t assume that the boy who sat behind you in second grade will instantly remember your name. If there is an opportunity for mutual gain in your connecting, then cut to the chase and say what it is.

5. DON’T let your profile get stale.
If you are too busy to keep your profile current, then don’t bother at all. You are basically selling yourself. If you appear to be too busy or absent-minded to keep your profile up-to-date, others won’t want to engage with you. If your request doesn’t match the information you have on your profile, then you seem unreliable and untrustworthy. Don’t forget, each time you update your profile, you can send that one-click message that your network that informs them of your news! Of course this should be reserved for truly newsworthy events and never abused.

For even more LinkedIn marketing tips from the experts, visit http://www.juliuspo.com/linkedin

Top 5 Reasons You Are Never Too Busy for Facebook Marketing

If you are one of those business owners who think they are too busy for Facebook marketing, this article is going to attempt to prove you wrong. Even if you are going from morning until night, you still have time to post and engage on Facebook.

Still think you’re too busy? Read this list and then get back to us.

1. Short Sessions Each Day
It doesn’t take much to engage in Facebook marketing. You can log in first thing in the morning, respond to comments, post a quick thought or picture and then go on about your day. Nobody says that you have to put in ten hour sessions on Facebook. In fact, you can manage your Facebook usage just as you might schedule other factors of your life, like lunches and meetings and such.

2. Access On Mobile Devices
Wonders in technology now enable you to access Facebook with your mobile phone or tablet computer. With functionality on the go, you no longer have any excuses for remaining absent on Facebook.

3. More Than One Admin
If you don’t have time to market on Facebook, delegate the responsibility to someone who does have time for it. Facebook business pages allow for more than one admin, allowing you to hand the reins to someone else while you focus on other aspects of your business.

4. Opportunity For Far More Business
The opportunity for viral exposure is huge on Facebook. Just by putting a profile on Facebook, you will have access to far more people than you would in real life or on other networks. If you can use Facebook to its maximum potential, you have the opportunity to really expand your business in a big way.

5. Enhances The Customer Experience
The bottom line is that Facebook is yet another way to provide your prospects and customers with the ultimate customer experience. Your target market now has even more ways to investigate your business, learn about your business and become familiar with your business. It just makes sense to use Facebook marketing for your business when it’s free and so readily available. Your customers want you to have a Facebook presence. Why not provide them with one?

The fact is, you are never too busy to market on Facebook. But if you want to take your Facebook marketing to the next level, check out my expert Facebook Marketing Tips at http://www.juliuspo.com/facebook

Best 4 Features Of LinkedIn Every Marketer Should Know About

LinkedIn is the best professional social networking platform around today. In fact it has already reached over 200 countries! Yet a lot of the best features available on LinkedIn are ignored or simply overlooked. That is why I have compiled this list of tips that will help you get profile possible.

If You’ve Got It, Flaunt It

If you have work experience, tell everyone about it. You should focus as much attention as possible on creating your online resume. Remember, this will represent who you are and what you can do. The simplest way to advertise effectively is to improve your profile page. If you have some great photos or your business, or of you completing a job-specific task, add them! You can simply click the ‘add photo’ link. But don’t stop there. You can also add up to three links that relate to your business. These could be your company website, blogs, or lead capture pages.

LinkedIn Recommendations

There is an additional feature that allows you to request recommendations from people who have used your products or services. These are then presented on your profile page as testimonials. Just click the ‘ask for recommendations’ link and this will be set up. Everyone wants to know if your business or products are legitimate, what better way to prove it than with some awesome reviews!

Flex Your Brain

Also, if you click on the ‘more’ tab, you will see that option called ‘answers.’ This easy to use function allows you to search for questions that others have asked and answer them. This is a fast and easy way to prove your authority and build credibility within LinkedIn.

Using DirectAds

If you are looking for a way to actually place your business ads on related LinkedIn pages then you are looking for DirectAds. Note: DirectAds is a form of paid advertising. You can start using DirectAds by clicking ‘advertise on LinkedIn’ on your home menu. The cost of this type of advertising can add up really quickly. Depending on the what type of exposure you are trying to gain it can run anywhere from $10 to $1000 every day!

For even more expert tips on taking your LinkedIn marketing campaigns to new heights, visit http://www.juliuspo.com/linkedin

Not Knowing Your Facebook Marketing Target Audience Could Hurt Your Business

If you have tried your hand at Facebook marketing and your results left a lot to be desired, you may have missed one very important step in the marketing process. Many business owners, when they make a business profile page on Facebook, feel that they already know their audience from their offline business dealings. They know what they want and how to solve the common customer’s problems.

But not so fast. Your Facebook audience might be completely new to you. Facebook allows you to reach people all over the world. Even if you have a local business, you can reach people in neighboring towns that you might not have met otherwise. Do you know everything there is to know about everyone your business serves? Probably not. A good trick is to visit the profile pages of some of your Facebook fans to see what they Like.

Researching Your Facebook Marketing Audience
When you click on a typical fan’s page, you should study that person’s timeline. What sort of things are they clicking on and liking. Look at the person’s previous posts. What sorts of things does that person find interesting? You can also look at other brands that person enjoys to see what they are doing right. This research is ideal for building the ultimate Facebook marketing experience that truly speaks to your fans and customers.

Researching Your Competition
Part of knowing your audience is learning about the things your competitors might be doing. What are they doing right in their efforts to reach out to the same target market? Are they using any tactics that you can see to increase the number of comments they receive? Are they speaking to and reaching out to their audience in various ways? Make a note of all the tactics your competitors use and improve on them. This is how you create the best Facebook experience for your customers. Just do what your competitors do best and do it a little better. If you can come up with a unique angle that your competitors may have missed, that’s even better.

If you don’t know who you are marketing to, you aren’t going to be very successful. Don’t assume you know your Facebook marketing audience. Instead, take the time to research your audience, your fans and your customers on Facebook so that you know exactly what they like.

When you give your audience exactly what they want, they’ll always come back for more. To learn more expert Facebook marketing tips from me, visit http://www.juliuspo.com/facebook

7 Facebook Marketing Tips For Beginners

As a business owner, you can’t afford to let the Facebook marketing train pass you by. With over 800 million users, Facebook is a power that demands to be reckoned with, and used for marketing purposes. It just makes sense.

With your target market undoubtedly using Facebook to connect with friends and family and to find information on their favorite bands, brands, products and services, you owe it to yourself to get started with Facebook marketing as soon as possible. Don’t know how to get started? You came to the right place.

The following 7 tips will get you started so that you can be well on your way to Facebook marketing success.

1. Create Your Business Page
Facebook makes it very easy to create a basic Facebook business page for marketing purposes. You simply follow the on-screen instructions until your page is live. You will want to add at least one high-quality photo (preferably your business logo or a shot of your store front) and you will want to describe your business as best you can.

2. Use All Available Space
Facebook business pages give you space to list a description of your business, your hours of operation, a description of your products and services, you’re allowed multimedia and much more. Use all of it. When your fans click on your page to learn more about you and your business, you want to give them exactly what they want.

3. Find Fans
Once your page is live, do a search for like-minded people. You may have current customers or clients that are on Facebook. Send them a friend request and ask them to spread the word. You’ll soon have a healthy fan list that keeps on coming, as long as you play your Facebook marketing cards right.

4. Don’t Sell, Share!
Don’t just post your offers over and over again. Post industry-specific news and updates, ask questions of your audience, post quizzes, link to funny photos and videos that have to do with your business and so on. The idea is to be social, not just to be a salesperson. Don’t annoy your fans, interact with them!

5. Get Involved In The Conversation
Go on your fans’ pages and start posting on their photos and posts. Answer industry-relevant questions that reveal you as an expert in your field. Let your fans know that they can come to you for their own questions about your business. Soon, your fans will want to learn much more about you and what you do.

6. Keep Up With Facebook Marketing
You won’t succeed with Facebook marketing unless you post on a regular basis. Don’t give up if you don’t see success right away. Keep at it and you’ll soon see that success comes naturally when you are honest and transparent with your audience.

7. Use Facebook Insights
You can’t know what you’re doing right unless you view and test the metrics. Facebook Insights, the inherent analytics program built into the platform, will show you what your audience is responding to and what they’re not. Use that information to test and improve your Facebook marketing campaigns and you will go far.

If you want to take your Facebook marketing efforts to the next level with top tips and advice from the experts, look no further.
Go to http://www.juliuspo.com/facebook.

10 Tips for Better LinkedIn Marketing

If you want to succeed with LinkedIn marketing, it is important to become familiar with the site and get used to all the new features and nuances that can help you reach out to more people, advertise better and boost your reputation in your filed. To help you achieve all of the above and more, here are ten tips to help get you started on your upcoming LinkedIn marketing campaign.

1. Create A Compelling Headline
When compared side by side with a competitor, your headline should draw the attention and the click. Your headline should showcase your experience, expertise and keyword all in one tight little package. Get this one right and you will enjoy far more profile views than anyone else competing against you.

2. Upload a Professional Photo
Your photo should be professional and should adequately represent you or your business. If you don’t have any professional photos of yourself, consider hiring a professional photographer. It will be well worth it.

3. Upload Your Resume, CV and Letters of Recommendation
Your resume is already optimized with your skills, education and experienced placed forefront and center. Upload this information to LinkedIn and supercharge your profile by showing that you are the best in your field.

4. Expand Your Network
Take advantage of all the ways LinkedIn allows you to expand your network. Let the site search your email account address books, enter email addresses manually, request introductions from others and let LinkedIn recommend others you may want to connect with. Don’t just blanket expand your network. Be a little choosy, but do try to expand your network with quality professionals every chance you get.

5. Follow Your Competitors
Don’t be left in the dark about what your competitors are up to. Follow companies and professionals and use LinkedIn Signal to keep up-to-date with the latest happenings within your industry.

6. Use LinkedIn Applications
LinkedIn allows you put various applications on your profile that will boost your profile’s effectiveness and overall image. For instance, Box.net allows you put downloadable content on your profile, Google Presentations allows you to host videos on your profile, and that is just two of them.

7. Host Events
With LinkedIn Events, or the Events app, you can announce your events and blast that announcement to everyone in your professional network. Do you have a product launch, seminar or webinar coming up? Make sure everyone knows about it using these exciting new LinkedIn features.

8. Answer Questions
With LinkedIn Answers, you can showcase your expertise and help others with their problems, which will help provide you with a big boost in your reputation.

9. LinkedIn News
It is always a good idea to keep up with the latest happenings on LinkedIn. You never know when a new feature will be added that will help to boost your profile or image. Keep up-to-date with LinkedIn and always stay two steps ahead of any competitors.

10. Join Groups
LinkedIn Groups allow you to mingle with other professionals and experts in your field. On a social network for professionals, this is where things truly get social. If you want to reach out more, connect with more like-minded people and make a difference on LinkedIn, join a few groups and enjoy the ride.

For more expert tips on how to take your LinkedIn marketing campaigns through the roof, visit http://www.juliuspo.com/linkedin